Redefining the Future of
Health Research
Bridging the gap between sport, fitness, and medical
science through structured, meaningful, and inclusive data.
Biofeedback
Databank
At DatAthlete AI, we are building the largest biofeedback databank and the most advanced applied research lab in the health and fitness industry
Making Health
Reachable
By leveraging human-centered technology and real-world insights, we aim to make health more accessible, manageable, and affordable for everyone, everywhere.
Precision
Collaboration Data
Our data infrastructure is designed to support precision-driven collaborations with national labs, academic institutions, and government bodies.
We believe health should not
feel like a luxury or a burden —
but a human right.
Our Flagship Project
HoliHOP
The Holistic Health Optimisation Project, HoliHOP.ai, is our consumer-facing platform. It connects individuals to certified professionals—trainers, dietitians, coaches—while collecting high-quality biofeedback that feeds back into science.
HoliHOP is built to inspire healthier habits, support childhood obesity prevention, and make better movement and nourishment choices feel simple and sustainable.
Our Flagship Project
HoliHOP
The Holistic Health Optimisation Project, HoliHOP.ai, is our consumer-facing platform. It connects individuals to certified professionals—trainers, dietitians, coaches—while collecting high-quality biofeedback that feeds back into science.
HoliHOP is built to inspire healthier habits, support childhood obesity prevention, and make better movement and nourishment choices feel simple and sustainable.
Founded by
Amira Gheraselgoum
A mathematician, data scientist, and world vice-champion in natural
bodybuilding, Amira Gheraselgoum brings scientific rigor and lived experience
into every layer of our work. Her vision is grounded in making impactful health
change not just measurable—but achievable
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Our Flagship Project
HoliHOP
The Holistic Health Optimisation Project, HoliHOP.ai, is our consumer-facing platform. It connects individuals to certified professionals—trainers, dietitians, coaches—while collecting high-quality biofeedback that feeds back into science.
HoliHOP is built to inspire healthier habits, support childhood obesity prevention, and make better movement and nourishment choices feel simple and sustainable.
Founded by
Amira Gheraselgoum
A mathematician, data scientist, and world vice-champion in natural
bodybuilding, Amira Gheraselgoum brings scientific rigor and lived experience
into every layer of our work. Her vision is grounded in making impactful health
change not just measurable—but achievable